Strawberry Communications: Writing & PR

Every business has a great story – let us tell yours!

  • Home
  • About
  • Services
  • Menu
  • Samples
  • What Our Clients Say…
  • Books
  • Blog
  • Contact

The Story Behind a Loaf of Bread

July 31, 2015 By Johanna Baker-Dowdell 5 Comments
Image sourced from: www.williamsbredfortaste.com.au

Image sourced from: www.williamsbredfortaste.com.au

I know I’m not in the minority by saying I usually tune out when ads come on during the TV show I’m watching. We all do it, right? But sometimes I see or hear something that makes me stop and take notice.

 

The William’s “Bred for Taste” bread ad definitely falls into that category.

 

Seduced initially by the beautiful lilting music at the beginning of the ad, I started watching a young couple (referencing ex-convict William Cripps and his wife Eliza) walking slowly through wheat fields early one morning. The ad then cuts to iconic Tasmanian landscapes, with mountainous scenes giving way to a trickling spring and then cuts to the couple dancing. Next we see Cripps hauling flour for his loaves and baking them in the oven, with the classic loaf breaking in half scene and Cripps sprinkling seeds on top of the still-warm loaves finishing the story.

[Read more…]

Filed Under: Business PR Tagged With: advertising, clever ads, Cripps, storytelling, William Cripps, Williams Bred for Taste
0
First Name Email Address

Signing you up!

"How to Write an Attention-Grabbing Media Release"

Subscribe to the Strawberry Communications newsletter and receive your free report.

Sign Me Up!
We hate spam just as much as you

Signing you up!

"How to Write an Attention-Grabbing Media Release"

Subscribe to the Strawberry Communications newsletter and receive your free report.

Sign Up!

We hate spam just as much as you

Signing you up!

"How to Write an Attention-Grabbing Media Release"

Subscribe to the Strawberry Communications newsletter and receive your free report.

Click Here for One Click Sign Up!
We hate spam just as much as you

Join Us on Facebook

Follow Johanna

  • No public Twitter messages.

Recent Articles

  • Three simple tips for increasing traffic to your blog
  • 2016 in Review

Blog Categories

  • Business PR
  • Business Tips
  • Latest News
  • My Stuff
  • Portfolio

Return to top of page

Copyright © 2021 on Genesis Framework · WordPress · Log in